Leadership
Paul Peterson, CEO
Although he’s spent over 30 years in the market research business, Paul sees himself and his colleagues at KBP as problem-solvers, not researchers. And what he says of himself applies to the company’s overall approach: “Some people just cannot resist the challenge of fixing something that’s not working.” And so when clients come to KBP, his response — as a leader and a strategist — is to steer away from discussions about methodology. To assume that research alone is the solution is to sell the problem short. His focus, instead, is on defining the problem, on phrasing the larger question, and exploring how to address it. This drive — to deliver things of value, and not just reports, to clients — informs every engagement.
Haldane King, Founder
KBP’s client focus and strategic approach trace their roots to Hal’s original vision for the company. Over 25 years ago, he set out to create the environment he wanted to work in: one where people who are passionately curious about business meet each other — and their clients — more than halfway, and where competitive energies are directed outside the company. True to that vision, KBP today is a place where all are encouraged to be fearless in how they approach even the most insoluble puzzles, and where the emphasis is on partnering with clients to help them make the best possible decisions.