Positioning

PositioningUncovering the right market positioning for your business can be a lengthy process if you rely on the way things have always been done – time-intensive research without end goals or direction. At King Brown Partners, we reject the old and embrace the innovative, creating action-oriented strategy delivered with a sense of urgency. We believe this is necessary in keeping step with today’s face-paced digital landscape.

Positioning development requires a multi-pronged approach. We work from a number of different angles to find a way to take action, all born from our own practical experience. It’s just one of the many ways we’re not your average market research firm. By starting with the known while leaving sufficient room to innovate and evolve, we build on research, rather than relying on it to be the end result. Every project is unique, which requires the ability to be agile and pivot on a dime. Through smart strategizing, you can perfect your messaging, improve your product or service, and find the market position that’s best suited for your business.

Our team has over 20 years of experience in using analytical skill to determine valuable positioning for our clients. We’re well-accustomed to serving people working in complex, competitive markets, which is why we are solution-driven rather than data-driven. We’re not interested in doing things the way they’ve always been done, and that includes positioning development. Instead of simply shining a light or uncovering data to support current initiatives, King Brown works to find answers and action that will bring your message to the right people.

For more information about how we can help reinvigorate your business and show you your next steps, contact our team today.