Sam Wong, Business Strategist

A self-described “quant guy,” Sam is quick to point out that for organizations looking to effect change, sometimes numbers are the best place to start. But as an 20-year market research veteran, he’s intimately familiar with both the uses and abuses of quantitative research. So in partnering with clients, he takes a strategic approach, and encourages them to begin by identifying their business needs. Leading from there ensures they will gain the knowledge and insight to get where they need to go.