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From the Blog

In Brief

About King Brown Partners

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The challenge in addressing business questions is no longer about gathering data. It’s about determining what’s important and then applying those insights to decisions that make a difference to our clients’ bottom line.
President Paul Peterson, President
The most critical perspective is often the most difficult to see.
Just because it can be measured, doesn’t mean it matters.
Most data are just data.
It’s entirely possible to hit a target without aiming. But you won’t know when, you won’t know why, and you almost certainly won’t be able to do it twice.
Late to the category?
Head to where it’s going,
not where it’s been.
To be useful, data must be recent, relevant and reliable. But they don’t need to be reinvented with every study.
There is no such thing as “available” share. To grow is to take share from someone else.
In today’s market, it’s agility that creates stability.
Knowledge is only as powerful as it is useful.
Experience is the best teacher. We learned that from experience.


King Brown Partners is a consultancy of business strategy researchers, serving clients in complex competitive markets undergoing change. Rather than simply shedding light on an issue, or adding more data to inform a question, our work is designed to provide compelling answers and clear direction for action.

For more than 25 years, we have been helping clients to:


While our perspective is always strategic, we are not theory-driven. Everything we do is designed to incite action, not more research. We take an agile approach that follows a set of principles we’ve developed from practical experience:


We approach every client engagement as unique, and have a full arsenal of qualitative and quantitative research techniques at our disposal. We have also developed a set of tools that help our clients get to the knowledge they need quickly, efficiently and effectively.

Contact us now to get started.


Financial Services

  • Bank of America
  • Charles Schwab
  • KeyBank
  • Morgan Stanley
  • Nationwide
  • Wells Fargo


  • Blue Cross
    Blue Shield
  • Blue Shield
    of California
  • Bristol-Myers Squibb
  • Genentech
  • Johnson & Johnson
  • Kaiser Permanente
  • Ortho-McNeil
  • Medtronic
  • Novartis
  • Pfizer


  • Adobe
  • AT&T
  • Autodesk
  • Cisco
  • Dolby
  • Epson
  • HP
  • IBM
  • Informatica
  • Intel
  • Microsoft
  • Oracle
  • VMware

Internet Services

  • Amazon
  • CNET
  • eBay
  • Google
  • Netflix
  • Sitecore

Retail / Fashion

  • Athleta
  • Banana Republic
  • Disney Stores
  • Gap
  • Levi Strauss & Co.
  • Liz Claiborne
  • Old Navy
  • Urban Outfitters
  • Williams-Sonoma


  • Comedy Central
  • Comcast
  • DirecTV
  • Discovery Channel
  • Disney
  • Netflix
  • Sega
  • TiVo
  • Education

  • University of California, Berkeley
  • Caltech
  • UCSF
  • University at Buffalo


  • PG&E
  • APS
  • Opower
  • Pulse Energy
  • EnerNOC
  • SDG&E
  • Stem

Packaged Goods

  • Del Monte
  • Plum Organics
  • Clos du Bois
  • Diageo
  • Big Heart Pet Brands


  • AAA
  • BMW
  • Ford
  • Toyota

Not for Profit

  • CASA
  • Child Abuse Prevention Council
  • Marin Advocates
    for Children
  • Goldman Environmental Prize
  • Siempre Unidos
  • Students Rising Above


We are experienced strategists who love our work, and who work well together. And though each of us brings to the mix a unique point of view, we are unanimous in seeing every engagement as an opportunity to be of service, and to learn something new.


6 Hamilton Landing, Suite 190
Novato, California 94949

e: hello@kingbrown.com
t: 415/339.7100

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