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The challenge in addressing business questions is no longer about gathering data. It’s about determining what’s important and then applying those insights to decisions that make a difference to our clients’ bottom line.
King Brown Partners is a consultancy of business strategy researchers, serving clients in complex competitive markets undergoing change. Rather than simply shedding light on an issue, or adding more data to inform a question, our work is designed to provide compelling answers and clear direction for action.
For more than 25 years, we have been helping clients to:
While our perspective is always strategic, we are not theory-driven. Everything we do is designed to incite action, not more research. We take an agile approach that follows a set of principles we’ve developed from practical experience:
We begin every project at the end—first defining the business need and identifying the decisions that will be made as a result of the research, then controlling the scope and depth of the investigation to generate timely —and actionable—outcomes. Deciding before you start where you want to be at the end, makes getting there a lot easier.
No business operates in a vacuum, and few business decisions are made in isolation. Understanding the context and incorporating what is already understood, allows us to move quickly in the right direction, avoid redundancy and focus on exactly what you want to learn.
Research should be a process, not an event. Our approach is to start each project small, evolving as we go, pivoting as necessary, and stopping when we find the answers we need.
The days of conducting research just to gather data and explore the “nice-to-knows” are long gone. Research must work harder than ever to drive real business value. In our analyses and reporting, we focus on the practical implications of our findings, delivering prescriptive insights structured for immediate implementation.
We approach every client engagement as unique, and have a full arsenal of qualitative and quantitative research techniques at our disposal. We have also developed a set of tools that help our clients get to the knowledge they need quickly, efficiently and effectively.
We are experienced strategists who love our work, and who work well together. And though each of us brings to the mix a unique point of view, we are unanimous in seeing every engagement as an opportunity to be of service, and to learn something new.